Identity Resolution & Unified Customer Profiles

We build identity resolution systems that merge cross-device, cross-channel data into unified, persistent customer profiles. Our implementations use deterministic and selective probabilistic matching with consent-aware governance to power accurate lifecycle reporting, targeted personalization, and high-value segmentation. You get reliable customer views, improved attribution, and effective audience activation—eliminating the fragmentation that undermines marketing ROI and customer experience.

Executive Overview

Identity Resolution & Unified Customer Profiles is a foundational service designed for enterprise organizations that rely on accurate, cross‑channel customer understanding. Without unified identities, teams struggle with fragmented data, unreliable attribution, poor personalization, and an inability to make confident marketing or product decisions.

Why This Service Matters

Large‑scale enterprise environments capture customer interactions across web, mobile, email, CRM, and offline channels. When identities are not resolved, it results in operational inefficiency, broken reporting, and poor decision‑making at the leadership level. A robust identity framework ensures:

• Predictable data pipelines that scale with customer interactions.
• Clean, unified customer profiles aligned with business objectives.
• Faster onboarding for analysts, engineers, and marketing teams.
• Lower long‑term maintenance cost through clear ownership and documentation.

What You Get

• A complete technical blueprint for implementation.
• Cross‑device, cross‑channel identity resolution with governance.
• Deterministic and selective probabilistic matching strategies.
• Consent‑aware policies for merging, conflict resolution, retention.
• Segment activation to CDP destinations and marketing tools.

Business Impact

After implementation, organizations typically see improved attribution accuracy, higher personalization effectiveness, better audience activation, and stronger alignment between marketing, BI, and product strategy. Unified profiles enable leadership to trust customer KPIs and activate segments with confidence.

FAQ: Identity Resolution & Unified Customer Profiles

faqs:

• question: “Which identifiers are used for resolution?” answer: “Hashed emails, device IDs, user IDs and platform-specific identifiers with consent-aware rules.”
• question: “Do you support probabilistic matching?” answer: “We prioritize deterministic matching, with probabilistic approaches only where appropriate.”
• question: “How are profiles governed?” answer: “Policies for merging, conflict resolution, retention and consent.”
• question: “Can we activate segments?” answer: “Yes — segments are pushed to CDP destinations and marketing tools.”