Product Analytics (Web & Mobile)

We design and implement event schemas, product KPIs, feature tracking, and behavioral analytics.

We build product analytics systems that instrument user behavior across web and mobile with precise event schemas, feature adoption metrics, and cohort analyses. Our implementations deliver actionable insights on activation, engagement, retention, and drop-offs—empowering product teams to prioritize features, remove friction, and accelerate growth. You get reliable usage data, faster experiment cycles, and quantified product-market fit—backed by governed tracking and integration with experimentation platforms.

Executive Overview

Product Analytics is a foundational service designed for enterprise organizations that rely on accurate, scalable, and privacy‑compliant data infrastructure. Without precise product instrumentation, teams struggle with incomplete feature visibility, inconsistent KPIs, unreliable attribution, and an inability to make confident product decisions.

Why This Service Matters

Large‑scale enterprise environments generate millions of product interactions every day. When product data is not structured and governed, it results in operational inefficiency, broken reporting, and poor decision‑making at the leadership level. A robust product analytics framework ensures:

  • Predictable data pipelines that scale with traffic and functionality.
  • Clean, structured event models aligned with product objectives.
  • Faster onboarding for analysts, engineers, and product teams.
  • Lower long‑term maintenance cost through clear ownership and documentation.

What You Get

  • A complete technical blueprint for implementation.
  • Precise event schemas for web and mobile product tracking.
  • Feature adoption metrics, activation, engagement, retention analyses.
  • Integration with experimentation platforms for A/B testing.
  • Documentation tailored for engineering, analytics, and product stakeholders.

Business Impact

After implementation, organizations typically see improved feature adoption, faster experiment cycles, higher user retention, and stronger alignment between product, BI, and growth strategy. Reliable product analytics enables leadership to trust KPIs and prioritize features with confidence.

FAQ: Product Analytics

faqs:

  • question: “Which product metrics do you define?” answer: “Activation, adoption, engagement, retention, feature usage and path analyses aligned to product goals.”
  • question: “Do you support web and mobile?” answer: “Yes — unified schemas across web and mobile for consistent reporting.”
  • question: “How do you track feature success?” answer: “Event-level tracking with KPI definitions, funnels and cohort analyses.”
  • question: “Can you integrate with experimentation?” answer: “We set up instrumentation and metrics for A/B tests and rollouts.”

Pozostałe Usługi

Event Taxonomy & Tracking Architecture

Event Taxonomy & Tracking Architecture

We design clean, scalable event taxonomies for web, mobile, and backend systems- aligned across marketing, product, sales, and BI.

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Full Tracking Implementation (Web, Mobile, Server-Side)

Full Tracking Implementation (Web, Mobile, Server-Side)

We implement end-to-end tracking using GA4, Adobe, Firebase, Segment and server-side GTM.

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Server-Side Tagging (GCP / AWS)

Server-Side Tagging (GCP / AWS)

We migrate and optimize your tag infrastructure to server-side, improving accuracy, reducing load impact.

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CDP Architecture & Implementation (Segment, Tealium, mParticle)

CDP Architecture & Implementation (Segment, Tealium, mParticle)

We architect and deploy complete CDP setups: Sources, Protocols, Personas, governance and activation.

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Data Quality, Monitoring & Automated QA

Data Quality, Monitoring & Automated QA

We build automated data validation, schema enforcement, and monitoring pipelines that continuously detect and prevent data issues.

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Warehouse Modeling & ELT Pipelines (BigQuery, Snowflake, dbt)

Warehouse Modeling & ELT Pipelines (BigQuery, Snowflake, dbt)

We design and implement production-grade warehouse models using dbt- including staging, core, and marts layers.

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End-to-End Analytics Ecosystem Architecture

End-to-End Analytics Ecosystem Architecture

We architect the entire analytics stack: tracking → CDP → pipelines → warehouse → dashboards.

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Consent & Privacy-Compliant Measurement (OneTrust, Cookiebot)

Consent & Privacy-Compliant Measurement (OneTrust, Cookiebot)

We implement consent-aware analytics architectures that guarantee compliance (GDPR/CCPA).

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Conversion Funnel Analytics & Optimization

Conversion Funnel Analytics & Optimization

We deliver full-funnel visibility across acquisition, onboarding, activation, and churn.

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Marketing Attribution & Performance Measurement

Marketing Attribution & Performance Measurement

We build reliable attribution frameworks and marketing dashboards that connect spend, campaigns and audience behavior.

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GA4 & Adobe Analytics Engineering

GA4 & Adobe Analytics Engineering

We architect enterprise-grade GA4/Adobe implementations, fix legacy setups, and deliver accurate measurement.

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Salesforce & CRM Analytics Integration

Salesforce & CRM Analytics Integration

We connect marketing and product events with CRM and Salesforce data to enable accurate, end-to-end reporting.

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Dashboarding & BI Delivery (Looker, Power BI, Tableau)

Dashboarding & BI Delivery (Looker, Power BI, Tableau)

We create fast, intuitive dashboards built on governed metrics layers.

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Data Vault Modeling & Enterprise Integration

Data Vault Modeling & Enterprise Integration

We design Data Vault–aligned warehouse structures for enterprise environments.

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Identity Resolution & Unified Customer Profiles

Identity Resolution & Unified Customer Profiles

We unify cross-device and cross-channel customer data into persistent identities.

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Cost Optimization for Data & Warehouse Infrastructure

Cost Optimization for Data & Warehouse Infrastructure

We optimize query structures, pipelines, storage and compute, ensuring your analytics architecture performs reliably.

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KPI Frameworks for Marketing, Product, Sales & BI

KPI Frameworks for Marketing, Product, Sales & BI

We establish clear, consistent KPI definitions across teams, replacing conflicting numbers.

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Analytics Engineering Advisory & Architecture Review

Analytics Engineering Advisory & Architecture Review

We review your entire analytics stack, pinpoint technical risks, and deliver a clear, actionable roadmap.

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Ongoing Data Engineering & Analytics Support

Ongoing Data Engineering & Analytics Support

We offer continuous support for tracking, CDP, pipelines, dbt models, and dashboards.

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